Is that last sentence a further description of incongruity theory? It does get at the subjectivity of it, and in that sense reminds me as much of relief theory. It seems that much of this value comes perhaps from irritation at the wedding dress industry. As you say, there's a narcissistic quality to all of it. We all pay money to be individuals and have our special day--just like everyone else.
Is that last sentence a further description of incongruity theory? It does get at the subjectivity of it, and in that sense reminds me as much of relief theory. It seems that much of this value comes perhaps from irritation at the wedding dress industry. As you say, there's a narcissistic quality to all of it. We all pay money to be individuals and have our special day--just like everyone else.
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